It’s spotlight time on Savvy Business Saturday and this week I had the pleasure of interviewing Linh Ly of Starfishly Clay. It was a lot of fun for me as I really enjoy connecting with fellow creatives and learning something that I didnt know before. Here’s how our interview went:
Firstly, I want to thank you for taking part in my first Savvy business Saturday spotlight
Linh: Thank you so much for inviting me to take part in Savvy Business Saturday.
1) What is your business name and can you tell me a little about it?
Linh: My name is Linh Ly. My business name is starfishlyclay.com. You can follow me on Instagram as well @starfishly.clay I really like starfish!! I’m a Calgary based potter. I make small batches of hand thrown pottery and sell it through my website as well as a few shops in Calgary,Edmonton and Regina.
2) Is this something you’ve always wanted to do or if not how did it come about?
Linh: I went to art school for photography and drawing at the University of Calgary. I might’ve taken a pottery class there but the ceramics department had closed due to lack of interest a decade earlier.The BFA program at U of C is really conceptual so they teach you that art should be about ideas, original and very esoteric. It was heavy on philosophical and aesthetic theory. So after I graduated, I tried to make it in the “artworld”, showing in artist run centers,public galleries and museums nationally and receiving Grant’s from the Canada Council and the Alberta Foundation for the Arts. I took a break from my pursuit of art when I had children and then I opened a photography studio which I still run now. About three years ago, I recall just loading my instagram with pottery feeds and couldn’t get enough. So I decided to take my first pottery class and fell in love with it. I sort of started to feel withdrawals after the class ended so I bought a wheel and a manual kiln from the 1950s. I would throw in my backyard, take my potter’s wheel camping and it was a complete accident that I opened my pottery studio. My husband told me to make some nice looking, not-bong like looking bongs for him if that makes sense lol. After I made more then he needed I approached a local hemp shop, Hemproots here in Calgary and they bought a few dozen. Bit by bit I followed along other potter’s and it grew. I love photography and I love taking pictures of my creations and starfishly clay was born from that.
3) What does being a small business owner mean to you?
Linh: I love the freedom of being a small business owner. I make my own hours which is most important because my kids come first. I also love the control. I get to decide on what my collection looks like, how my marketing looks. I love engaging with people and pottery fans are the nicest people. I also get to choose how busy I am.
4) If there’s one thing you’d like your customers to know about you and your business what would it be?
Linh: I dont have a lot of business advice. For every mug I sell there were many that didn’t work out, time that can’t be recouped. Pottery is really painstakingly hard work. It’s hard on your back and the rest of your body. I have to do weights to avoid hurting myself while throwing. Nothing is predictable in pottery, you are guaranteed to have something go wrong. I’m really not a perfectionist, but as a potter you learn every step is essential and u need to strive to create consistency in your process. Did u get new clay or old clay? Did you throw with your bare hands or gloves? How much water is in the clay? What is the right moisture level in your studio? Is your green ware hard enough to trim? Why did this glaze mess up? How many seconds did I dip my bisque in the glaze for? Why are my handles cracking !!!! I mean, all of this is challenging and makes it all consuming yet fun. The ultimate brain teaser I love how it just tire’s me out at the end of the day.
5) What are some of the challenges you’ve faced this year?
Linh: Aside from the process listed above the challenges might be the same as any other small business I imagine. It’s always a challenge to find new customers and new interest in your work. Is it a marketing exposure problem? Or do I need some fresh new ideas?
With 2020 being so challenging and uncertain how do you or how have you been able to keep positive?
Linh: I just keep chugging along. I used to train for half marathons so I innately am attracted to challenges but I try not to put to much pressure on myself, I mean it’s pottery. I’m not ever going to make a million bucks so I keep my goals small and finish one order at a time. When I’m done my orders I try to engage my audience or find more interest until I have orders again. I remind myself I’m doing it so I can learn something or it’s something to challenge my creativity. It’s never been about the money.
What advice do you have for fellow business owners going through ups and downs this year?
Linh: Every business is unique, I can’t really say if I can offer good advice that would make sense for everyone. As a business owner you have your own sense of what kind of risks you’re willing to take or what interests you creatively, how much time you have to spend and money to invest in your work. But I think if you do anything consistently things should stick.
8) What is the worst piece of advice regarding business that you have ever gotten?
Linh: That if you do anything consistently, things should stick hahaha I have no idea
9) What is the best advice you’ve ever been given and did you take it?
Linh: Well that’s interesting for me as a creative, but also as someone who’s very practical. I think the practical side of me has been very critical of the creative side of myself. That’s been the hardest part. So I have loved learning that through books such as the “Artists way” by Julia Cameron and ” Big Magic” by Elizabeth Gilbert is that creatives have to create, whether or not the world likes or needs your work, you have to do it. So if you are a creative my advice is to give yourself permission to create.
10) Where do you see yourself in 5 years?
Linh: I’m forty five now I just want to be as healthy as I am now, be able to run and lift weights and do what I love to do. I hope my business will be more profitable for sure. I hope there will be more interest in my work and I can continue to do what I love.
11) In closing, Is there anything else youd like to add?
Linh: Thanks so much for inviting me to talk about ideas, art and business. It’s been really fun and thought provoking. I’m more then flattered that you reached out.
I cant tell you how much I loved doing this interview. I learnt new things and come to new conclusions about myself as a creative as well. Thank you thank you Linh Ly for doing this with me and please everyone show some love to this amazing artisan. Follow on instagram check out her beautiful work. I will also share her photography business at the bottom so you can check out her beautiful photo’s as well. Next Saturday we will showcase another small business owner so till then
Love Incredibly Inspired Magnolia












